Preliminary-Program 2016

2016 program to get the money from your offline executives:

Time 2016 PROGRAM: DAY 1 - MONDAY, MAY 09
08:00 REGISTRATION & NETWORKING BREAKFAST
09:00 DIGITAL-LEADERSHIP – ARE WE ALREADY LIVING IN THE MATRIX? WHY COMPANIES JUST DON’T GET IT!

Welcome Note M2C 2016
Nils Andres, Brand Science Institute

09:15 THE DISRUPTION FROM THE DISRUPTION – A NEW MANTRA FOR DIGITAL LEADERSHIP

Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating The New Normal
Geoff Colon, Microsoft

Understand how platforms can help your company telling stories in unique ways
Christopher Barger, Former GM

Building Digital Value Brick by Brick
Lars Silberbauer, Lego

10:45 NETWORKING COFFEE
11:15 MAINTAINING RELEVANCE – MEETING SHIFTING CONSUMER DEMANDS IN THE POST INTERNET ERA

Designed for Tomorrow
Jeremy Abbet

11:45 THE 2020 MARKETING DEPARTMENT – FROM ANNUAL PLANS TO 3-MONTH PROJECT PLANS

L.O.V.E marketing analytics: from measurement to marketing agility
Martin Böhm, Beiersdorf

Transformation 2.0: How Wolters Kluwer adjusts to a "Data-Driven World”
Felix Krohn, Wolter Kluwer

13:00 NETWORKING PICKNICK

sponsored by SAP

14:00 HOW LEADERSHIP IS FOR REAL IN THE HUMAN NET

The Tech-Revolution of the 22nd Century is already here
Adam Kostyal, Nasdaq

Accounting's Uber Moment: Systems of Insight, Storytelling and Machine Engineering
Suresh Sood, University of Technology Sydney

15:00 THE WORKSHOPS – 1.5 HOURS OF HARDCORE WORK
16:30 NETWORKING COFFEE
16:45 WHAT IS GROWTH AND SCALABILITY ANYWAY?

Leading Social To Develop Leads
Mark Curtis, Sprinklr

Capturing the potential of video
Nick Greasley, Brightcove

18:00 SUMMARY DAY ONE
20:00 SPEAKERS DINNER

sponsored by HAMBURG MARKETING @EastCoast Großer Grasbrook 14, 20457 Hamburg

Time 2016 PROGRAM: DAY 2 - TUESDAY, MAY 10
09:00 FROM FIXING THE BASICS TO EXTREME CUSTOMER CENTRICITY

Head: Service killed the Marketing Star
Patrick Wassel, DS 360

How brand citizenship and transparency continues to drive sales
Lauren Grey, Pepsico

Mischief as Motivator
Ef Rodriguez

10:30 NETWORKING COFFEE
11:00 BRANDED CONTENT WILL BE MORE IMPORTANT THAN EVER – LEARN HOW TO GENERATE AND USE CONTENT TO PUSH NEW FRONTIERS

The Virgin America Story
Tony Amrich, Virgin America

How Buzz kills it!
Björn Ognibeni, Buzzrank

12:00 LUNCH

sponsored by SAP

14:00 FOR COMPANIES: HOW TO MAKE THE MOST OUT OF SMALL DIGITAL BUDGETS TO MASTER 2020

The 6 challenges behind Digital Transformation
Emmanuel Vivier, HubInstitute

Online-Marketing Rockstars – How Big is Big?
Philipp Westermeyer, OMR

15:30 NETWORKING COFFEE
16:00 WHY MARKETING CHANNELS WILL BECOME ONE – LEARN HOW TO FIX YOUR CUSTOMER CHANNELS IN THE INTERNET OF THINGS

Your Network is your Networth
Porter Gale, Author


How Big Companies Rock it
Bonin Bough, Mondelez

17:00 DISCUSSION PANEL – RECAP ON BECOMING A DIGITAL LEADER IN THE MATRIX
18:00 CLOSING REMARKS M2C 2016