ALEX SANDY PENTLAND
MIT MEDIA LAB
Professor Alex (â€œSandyâ€) Pentland is a pioneer in organizational engineering, mobile information systems, and computational social science. Sandy's focus is the development of human-centered technology, and the creation of ventures that take this technology into the real world. He directs the Human Dynamics Lab, helping companies to become more productive and creative through organizational engineering, and the Media Lab Entrepreneurship Program, which helps translate cutting-edge technology into real-world impact around the world. He is among the most-cited computer scientists in the world, and in 1997 Newsweek magazine named him one of the 100 Americans likely to shape this century.