Matt Rhodes is head of Client Services at London-based social media agency, FreshNetworks. One of the founding members of FreshNetworks, Matt oversees the production, management and analysis of branded online communities for brands such as BSkyB, British Telecom and UK leisure firm Butlins. He has a background in market research, customer experience and strategy consulting, specialising in digital innovation and product and proposition development. Matt runs both professional and personal blogs and is a prolific author of social media best-practice articles for a range of publications both on and offline. He is a regular speaker at Web 2.0 and research conferences across Europe, most recently appearing at ESOMAR in Dublin and Online Information in London. He has also appeared as a social media marketing expert on Sky News and BBC radio. Matt has an MA in Modern and Medieval Languages from the University of Cambridge and conducted post-graduate linguistic research at the UniversitÃ© de Provence in France. Matt blogs at blog.freshnetworks.com and can be followed on Twitter @mattrhodes.