A few years ago Matt and some other guys thought; "why is it that ads and sales reps are focus of everything we do, when it's really word of mouth recommendation that's makes healthcare tick?". Based on this they founded Central, a consultancy that challenges the accepted healthcare marketing 'wisdom' with word of mouth marketing science. The result is a pioneering, tailored approach to healthcare marketing that refreshingly no longer mimics out of date consumer models. In fact, much of what Central does is now ahead of consumer practice, especially in the area of Opinion Leadership. Clients they've pushed the boundaries with include GlaxoSmithKline, Novartis, Roche and Pfizer. Matt has worked with over 50 healthcare brands; from multi-billion dollar blockbusters to medicines for rare diseases you hopefully will never hear of. Prior to Central he ran a couple of agencies in the Publicis Groupe, and before that he worked in global marketing for GlaxoSmithKline.