Hugh MacÂLeod is a carÂtooÂnist, who makes his living mostly draÂwing â€œCube GreÂnaÂdesâ€ for clients and publishing fine art prints via the interÂnet. His first book, â€œIgnore EveryÂbodyâ€ is published by PortÂfoÂlio, an imprint of PenÂguin. Also known for his ideas about how â€œWeb 2.0â€³ affects adverÂtiÂsing and marÂkeÂting, after a decade of worÂking as an adverÂtiÂsing copywÂriÂter, Hugh starÂted blogÂging at gapingvoid.com in 2001. He first starÂted off just publishing his carÂtoons, but as time wore on he starÂted blogÂging about his other main inteÂrest i.e. marÂkeÂting. In 2004 he wrote â€œIgnore EveryÂbodyâ€ and â€œThe HughÂtrainâ€, which both got widely read in the bloÂgosphere, downÂloaÂded over million times in total.In 2005 he scoÂred his first major blog marÂkeÂting sucÂcess with EnglishCut.com, a blog he starÂted with Savile Row taiÂlor, ThoÂmas Mahon. It triÂpled ThoÂmasâ€™ sales within six months. Since mid-2006 Hugh has also been helÂping a small South AfriÂcan winery, Stormhoek â€œrise above the clutÂterâ€ in the wine marÂket by using Web 2.0 tools to get the word out. Sales have gone up fiveÂfold since then, thanks to Hughâ€™s marÂkeÂting efforts.Since 2006 Hugh has been consÂtantly engaÂged as a public speaÂker, giving talks in both Europe and the US, talÂking about Web 2.0 and the ramiÂfiÂcaÂtions it has on busiÂness. Hughâ€™s basic manÂtra about blog and Web 2.0 marÂkeÂting is â€œItâ€™s a good way to make things hapÂpen indiÂrectlyâ€, a point lost on many corÂpoÂrate types.