KRISTINE DE VALCK
Kristine de Valck is Assistant Professor of Marketing at HEC School of Management, Paris. She earned her PhD from the RSM Erasmus University. Her dissertation research investigated the influence of virtual communities of consumption on consumer-decision making. Her research continues to focus on interpersonal influence, word-of-â€˜mouse', and the role of new communication technologies (blogs, podcasts, mobile phones, etc.) in marketing.