IÂ´m Lois Kelly, a partner in Beeline Labs, a Boston-based marketing innovation firm that helps companies innovate business practices, programs and culture to realize the benefits of social media. Our clients include FedEx, Intuit, Sun Microsystems, Microsoft, Boston Coach/Fidelity, EMC and Monster. The â€œLabsâ€ part of Beeline Labs focuses on researching how social media is changing business, media and culture. Our most recent study, The Tribalization of Business Study, conducted with Deloitte, exploring the effectiveness of online communities in businesses, non-profit and educational organizations. Other work from our â€œLabsâ€ is my book "Beyond Buzz: The Next Generation of Word of Mouth Marketing," which has been praised for helping people understand how to move from a â€œtalk atâ€ to a â€œtalk withâ€ social media world, and has been awarded several awards, including the 2008 gold prize in the Axiom/Inc Magazine business book awards and the prestigious 2008 Berry-American Marketing Association Book Awards. A graduate of the University of New Hampshire and Harvard University, I started my career as a journalist, worked in corporate communications for AT&T, and then as a public relations agency executive, co-founder and president of a pioneering interactive agency acquired by McCann-Erickson, and marketing/communications strategist to CEOs of high-growth public companies. I speak at conferences around the world blending â€œhow toâ€ advice and emerging best practices with fresh views on how to burn down obstacles to innovate marketing and communications. (I especially love running hands-on experiential learning workshops; they're so much more fun and interesting.) Last year I spoke at conferences sponsored by the American Marketing Association, The Conference Board, and Web 2.0 Expo, at Harvard University and Columbia University business schools, and at many private company events. I blog at Foghound (www.foghound.com), am a founder for the Marketing 2.0 Community (www.marketingtwo.net). When not wearing my marketing hat, I work as a trustee for Trinity Rep Theater, and am finishing a book for caregivers, "MumÂ´s on the Roof: Caring for a Loved One with Cancer or Other Terminal Illnesses."