SCOTT GOODSON

STRAWBERRYFROG


SCOTT GOODSON

STRAWBERRYFROG

Once upon a time, a good son was born in Canada. He learned something of the ad game on his father’s knee. Scott was quick to graduate from Western University, and even quicker to hop the pond to Sweden to jumpstart his career.In the 80s his first international client Ericsson played cupid between Scott and a sweet muse called technology. He knew how to tell a story and in the process became the lead writer for the global Ericsson brand.In the early 90s Scott heard something about the ‘Internet’ through the old fashioned grape vine. He got connected and immediately recognized the Internet for what it would become: one MASSive medium for media.In Stockholm, Scott was owner of an ad agency that focused on building brands by taking advantage of all these ever-new possibilities and in the process the agency won numerous awards for effectiveness, design, international and cultural relevance.In the late 90s, Scott sold his agency and moved over the pond, serving as Executive Creative Director for JWT Canada.In 1999, he returned to Europe to found StrawberryFrog, a company that would grow into the voice of a new generation of innovative modern agencies.StrawberryFrog's DNA is Cultural Movements. StrawberryFrog develops Cultural Movement strategies for its clients. StrawberryFrog has become a global company doing business where its clients do business.Scott has worked internationally for some of the world's most iconic brands such as Coca Cola, Google, Heineken, Frito Lay, Morgan Stanley, Mitsubishi Motors, Microsoft, Old Navy, and Smart.Scott served as Chairman of the Global Future Marketing Summit in New York and London. He has given keynote addresses in New York and around the world, such as GoaFest in India. He has received numerous international awards and acted on many juries including the Cannes Lions Titanium jury and DA&D. Scott was on the board of the Art Director’s Club of America and has lectured at the Cambridge University School of Business.Scott loves his work, loves building brands, love sparking cultural movements for brands. But he loves his family more. His most precious time is spent with his wife and his two sons. He is an avid water skier, surfer, skier, wind surfer, amateur chef and traveler, Scott resides a few miles outside New York city.