DAVID FLETCHER

MEDIAEDGE:CIA


DAVID FLETCHER

MEDIAEDGE:CIA

David Fletcher, the head of MediaLab, a research division at Mediaedge:cia, explains: "Identity tends to be used simultaneously to show similarities and difference. Many Asians, for example, would consider themselves as English and Indian, so they are not automatically differentiated among their peers but are seen as bringing something unique to the table that no-one else does. It's not as simple as one or the other."