Idil Cakim is a VP of Interactive Media in GolinHarrisâ€™s Web Relations Group. She specializes in social media and word of mouth communications and has worked with clients from a wide array of industries, including technology, automotive and healthcare. Ms. Cakim is the author of numerous industry briefs and articles on online corporate communications, targeting valuable customers on the Net and e-commerce. She has also been a public speaker on issues regarding online crisis communications, word-of-mouth, ethnic minoritiesâ€™ use of the Internet, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, DM News, CBS Market Watch, Minâ€™s New Media Report, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, and the New York Times. Idil Cakim is a blogger who regularly writes about online communication and word-of-mouth marketing trends. She is a contributor to GolinHarrisâ€™s The Next Fifty Years blog (www.nextfiftyyears. com). Previously, she wrote for the e-fluentials blog (http://blog.efluentials. com) and the Guidewire Group (www. guidewiregroup.com). She holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College. Ms. Cakim is a member of the World Future Society and serves on the board of Word of Mouth Marketing Association (WOMMA).