As BBC Worlwideâ€™s Executive Vice President of BBC Global Advertising Chris leads the advertising monetisation strategy and execution for the BBCâ€™s commercial media assets across all delivery platforms (TV, online and mobile) overseeing sales and marketing teams in 17 offices across the US, EMEA and Asia. Chris previously led the UK national online business for Microsoft across Sales, Marketing, Content and Programming. The integration of Online Services, Microsoft Consumer marketing and the legacy Aquantive direct marketing divisions to form a new â€˜Consumer and Onlineâ€™ Division was a major project under his stewardship. Previous to his UK role Chris led Global Sales at Microsoft Online Services Group, where he led the strategy for, and generation of, global advertising revenues of around $2.5 billion - covering search, display, video, mobile and gaming. His responsibilities included an in-house sales team as well as partner and JV sales forces. Prior to Microsoft, Chris was European New Business director at leading media agency ZenithOptimedia, a role he took up after leaving MTV where he held a variety of sales management roles from 1994 to 2000, culminating in VP Sales. He started his media career at Thames TV in 1987, having spent his first working years on the client side in a range of marketing and sales roles in the automotive industry (Land Rover Ltd). Chris is a well-known figure in the media advertising market, a frequent speaker at industry events, and is acknowledged as having a unique perspective on and experience in the advertising media. A recent, independent recruitment company assessment of Chris described him as â€œan articulate, insightful and rounded business leader.â€ Chris grew up in Englandâ€™s West Country and graduated in Biology from the University of Sussex.