Orlena Yeung is the VP of Product and Brand for Last.fm at CBS Interactive Music, splitting her time between New York and London. Leading a team of product managers and UX designers, she is responsible for creating and taking to market experiences and services for passionate music fans globally. Her focus is on creating value for users and advertisers within the online music ecosystem through products that utilize Last.fmâ€™s extensive data around music listening habits, community driven recommendations and personalized radio experiences. Prior to joining Last.fm, Orlena has been a consultant for companies such as WMG, Hersheyâ€™s and Samsung, focusing on product innovation and strategy. Her focus was to productize and commercialize new technologies, services and products. Much of Orlenaâ€™s background is in gaming. Her previous post was at Xbox as the Global Brand Manager, where she worked on developing the brand strategy and communications for the overarching Xbox brand and specific products . During her time at Microsoft she launched the original Xbox, Xbox Live, Halo 2 and Xbox 360 worldwide. Consistent through her career, Orlena has a strong interest and passion for building consumer entertainment technology brands.