Together with his central marketing team based in Oxford (UK), over twenty marketing and retail development staff and a network of more than 50 agencies across the EMEA region, Markus has built marketing frameworks that allow powerful, consistent and efficient brand delivery in multi market environments. His work of aligning market complexities with organizational and marketing (infra)structure has resulted in exemplary cross-market brand building, demand creation and efficient marketing implementation capabilities for Harley-Davidson. His previous roles and professional experiences span a range of automotive Marketing, Sales and Retail Network Development positions. He has lived and worked both within and outside of the United Kingdom and is fluent in five languages. Markus started his career in architecture. But rather than designing houses, he has put his planning skills to work in the area of marketing. Markus has complemented his education in architecture early on with a federal degree in Marketing Planning & Communications (Switzerland), a degree in International Project Management from the University of Berkeley (USA) as well as an MBA form the SAID Business School, University of Oxford (UK). Markus is Swiss at heart, but lives since 2006 in Oxford with his wife and three young children. He enjoys skiing, a glass of good wine and generally never finds as much time as he would like to spend riding his own Harley-Davidson.