MARIE ODILE TAILLARD

ESCP EUROPE


MARIE ODILE TAILLARD

ESCP EUROPE

Dr. Taillard earned her MBA from Columbia Business School and her Ph.D. from the University of London. Her previous academic work was in linguistics, a field in which she developed her interest in the study of language in use. She specializes in studying consumer behavior from the perspective of the communications that take place between consumers and firms and amongst consumers themselves. She is interested in the dynamic evolution of the relationships between firms and consumers and how it has been accelerated by the internet. Her recent work includes the analysis of an online community of consumers sharing recipes and cooking tips, from which she draws conclusions about consumer attitudes and motivations, influence patterns, cultural transmission and community building, as well as online methodologies. She is currently developing an analytical tool to enable more consistent and reliable research on online consumer communities, with applications for both marketers and academics. She is also interested in applying current evolutionary psychology research to consumer behavior. Dr. Taillard is a citizen of France and the United States, and has lived in Australia, the South Pacific, France, the United States and the United Kingdom. As such, she also has expertise in intercultural communication issues. Her extensive professional background is in services marketing and in the travel/tourism industry. She held management positions in the United States for American Express, Council Travel, UTA French Airlines, Club Med and Accor Hotels. Marie Taillard is a member of the American Marketing Association, and the Association for Consumer Research. She also actively participates in the Consumer Culture Theory conferences. She teaches and conducts both academic and applied research at the ESCP Europe London Campus. She is also the London Course Director for the Master in European Business Program.