Michael Aidan is the worldwide Director of the Evian brand, after having been Vice-President Marketing of mineral waters for Danone Waters in France from 2007 to 2009. He was particularly in charge of the Baby Roller campaign. He leads projects to foster Evian brand's uniqueness, through both traditional and new media, towards consumers and stakeholders. Before Danone, he spent 13 years with Pepsico International : first as Marketing Director France at the opening of the company in 1993, and then, from 2002 to 2007, as marketing Director Europe of Tropicana where he relaunched the brand, managing the advertising, packaging, innovations and sponsorship. Prior to PepsiCo, he held various marketing positions at Yves Saint Laurent Parfums, at Cato Gobe & Associates (a design firm in New York) and at Procter & Gamble France. He graduated from ESCP Europe (1988) and taught as Professor of Marketing Master classes at the HEC and ESCP Europe. He is 43 years old and has 2 children.