Ekaterina Walter is a marketer, thinker, speaker, and connector. As a Social Media Strategist for Intel, Ekaterina works at the intersection of high tech and integrated marketingâ€”driving campaigns and helping colleagues to leverage new media in support of business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so. At Intel Ekaterina is responsible for company-wide social media enablement and corporate social networking strategy. She is a guest blogger for publications like Mashable, Fast Company, AdWeek, and others. You can connect with her on Twitter @ekaterina. She blogs on her blog - Building Social Bridges.