KELLIE PARKER

SEGA


KELLIE PARKER

SEGA

Kellie leads a 4 person community team for SEGA of America. Her team is responsible for creating and executing community and social media strategies to support SEGA’s games, including console titles, virtual arcade titles, and online role playing games. Her team manages forums, blogs, podcasts, Facebook pages, Twitter feeds, YouTube pages, Flickr feeds, outreach to fansites, contests, and more. In her previous role, Kellie was the Online Community Manager for PCWorld.com and Macworld.com. In this role, she was responsible for setting the community-building strategies, managing the relationships with community software vendors, and interacting with the community members on both sites. She also managed all member created content on both sites, including blogs and blog comments, product reviews, and wiki knowledge base. She was responsible for all interactive features of both sites, including polls and user contests. She managed the PC World “Letters to the Editor” inbox and edited the “PCW Forum” section of PC World magazine each month. In addition, she wrote a community-focused column on PC World, wrote an IDG-internal blog focused on community and social networking, and contributed to the Today @ PC World blog on social networking and user generated content news. Prior to joining PC World & Macworld, Kellie was a Senior Producer & Online Community Manager with LiveWorld, Inc for 7 years. At LiveWorld, she built and managed some of the web’s largest branded communities, including HBO, A&E, History Channel, QVC and Discovery Channel. Kellie holds an MBA in Marketing (with Graduate Honors) from Regis University. In her personal life, Kellie is an avid foodie, a road trip addict, a live music fan, and a member of Sigma Sigma Sigma sorority. Kellie rarely misses a Saturday at her local farmers market, and loves to try new recipes and cook for people. She sees her favorite bands in concert as much as possible (and is willing to travel for shows). She has a love for kitschy roadside attractions, such as the world’s largest office chair or a building shaped like the front of a pink Cadillac. She is a national officer with Tri Sigma, working to help collegiate women have the best sorority experience possible.