Delphine Remy-Boutang is WW Social Media Marketing Manager at IBM Software Group. She joined IBM 10 years ago and held a number of positions including: Brand Marketing Manager, Software Sales, Software Group Communications Manager in the UK. In her current role, she leads efforts in moving IBM Software Group marketing into online and social media marketing, focused on driving innovative marketing capabilities via the web (www.ibm.com). She is responsible for articulating social media marketing plans across Software Group globally and help lead their implementation. She is a frequent speaker at seminars, internal IBM conferences on the subject of social media marketing and its effective use. She leads IBM SWG WW Metrics efforts and strategy - Creating an integrated measurements and benchmarks/key metrics to understand effectiveness in terms of social media penetration and impact of social media reputation and perceptions of leadership and relevance. She Educates the marketing organization and key partners on Social Media Marketing trends - Provide ongoing management of IBM online social media presence.