MARLA ERWIN

WHOLEFOODS


MARLA ERWIN

WHOLEFOODS

Marla Erwin is Interactive Art Director for Whole Foods Market, the most popular retailer on Twitter and a leading example of a company that has used social media's power both solidify and reshape its brand. In addition to managing wholefoodsmarket.com and the company's mobile offerings, Marla helped to create Whole Foods Market's highly acclaimed social media program, which includes the "Whole Story" blog as well as presences on Twitter, Facebook, YouTube, Flickr and more. Prior to joining Whole Foods Market, Marla worked at Vignette, Demand Media, and as an independent user experience consultant with companies such as TECO-Westinghouse, Charles Schwab, and The University of Texas at Austin.