David recently joined The Hershey Company, where he leads the consumer engagement and brand public relations efforts for the company, including for iconic brands such as Reeseâ€™s, Hersheyâ€™s, Hersheyâ€™s Chocolate Kisses, Twizzlers, Jolly Rancher and many more. Prior to his current role, he worked at General Mills, where he led social media and the companyâ€™s WOM efforts. During his time at General Mills, he also led brand public relations for various brands, including Yoplait, Progresso, Hamburger Helper and Old El Paso. He also created the companyâ€™s three consumer engagement networks â€“ MyBlogSpark, Pssstâ€¦ and MyGetTogether. David is President-Elect of the Word of Mouth Marketing Association and the lead for Hershey with socialmedia.org (formerly the Social Media Business Council). Additionally, David worked for eight years as a concert and festival producer and promoter in California, focusing mainly on classical and jazz musical events. He also worked in sports and event marketing for Blue Cross Blue Shield and worked in brand public relations for clients including Reynolds Consumer Products, Home Depot, Virginia Beach Tourism and Amelia Island, at a public relations agency in Virginia. He received his MBA from Azusa Pacific University in California.