FRANCK SAGNE

MOET HENNESSY


FRANCK SAGNE

MOET HENNESSY

Franck Sagne is Head of Digital Marketing for the wines & spirits brands of LVMH, Moët Hennessy – Louis Vuitton group (including Hennessy Cognacs, Veuve Clicquot Ponsardin, Moët & Chandon, Dom Perignon, Ruinart, Krug, Glenmorangie, Belvedere …). He reports to the global Marketing Director for the Moët Hennessy brands. Franck has a long experience of creating innovative Digital Marketing and Communication strategies and implementing successful digital campaigns, as well as strong customer dialog programs. He has been working in internet based Communication for Luxury brands since 1999 when he was a Communication Manager for Givenchy Couture. At that time he was part of the team of a young British fashion designer who was rejuvenating the old Couture house of Givenchy and would later become a world acclaimed artist: Alexander McQueen. He learned from him that great story telling, authenticity and the passion for details are at the heart of impactful communications and products of any form. Today Franck is leading international projects destined to maximize and expand the online presence of Moët Hennessy brands. One of his favourite topics of interest is to optimize Moët Hennessy brands’ presence within their digital ecosystem, including social media and blogosphere. Franck Sagne has a Master’s degree in Luxury brand management. He is a graduate of the Institute for Political Sciences “Sciences-Po” Paris.