Madlen Nicolaus is responsible for representing and managing Kodakâ€™s Social Media activities in the European region. She influences strategy and execution for creation and syndication of content across social media channels including blogs, Twitter, Facebook and YouTube, as well as emerging sites. Furthermore she is responsible for the development and execution of viral programs and peer to peer marketing strategies in EAMER. Prior to joining Kodak, Madlen was Account Supervisor and Kodakâ€™s Social Media Representative for the PR agency Ketchum in Munich in the Brand Marketing Practise. Madlen holds a Diploma degree in Media Management.