Nick Ayres manages social media marketing for Intercontinental Hotels Group (IHG), the largest hotel company in the world by number of rooms with more than 650,000 rooms and over 4,500 hotels across 100 countries. Prior to joining IHG, Nick spent nearly five years with The Home Depot, the world's largest home improvement specialty retailer with over 2,000 retail stores in the United States, Canada, Mexico and China. While at The Home Depot, Nick helped develop and drive their overall strategic approach to social media down through the business to multiple stakeholders including customer care, PR, marketing and eCommerce. Nick also spent time in several other marketing functions throughout The Home Depot including eCommerce and interactive marketing, brand management for The Home Depot's proprietary brands as well as new product development & strategic initiatives for their Financial Services group. Nick holds a MBA with a focus on marketing and entrepreneurship from the Georgia Institute of Technology (Atlanta, Georgia) and a BS in Business Administration from Emporia State University (Emporia, Kansas). You can catch him on Twitter at @nickjayres.