Colin Wheeler leads Waggener Edstrom UKâ€™s Insight & Analytics team, providing measurable insight and understanding for clients communications campaigns. The team provides high level insight to clients to maximise the effectiveness of campaigns and continuously improve impact across on- and offline channels. Colin has over 15 yearsâ€™ experience as an in-house and consultant market researcher. Prior to Waggener Edstrom, Colin spent 9 years at British Airways specialising in global brand, communications and reputation research. During this time, Colin provided insight on large-scale campaigns including the outbreak of Swine Flu (2008), the brand impact of the opening of Heathrow Terminal 5 (2008), and various marketing communications campaigns including the London 2010 sponsorship. Prior to British Airways, Colin worked as an independent consultant and with several global market research agencies.