Tino Kuehnel is responsible for the development and the implementation of International Social Media Strategy for BMW Group, Brands and Products Worldwide. Under his supervision and guidance BMW became the strongest automotive brand on facebook and more than 50 BMW markets have implemented their own social media activities. With about 15 years of extensive experience in marketing and brand management and even more in new media and technology he combines trendsetting vision with the knowledge of todayâ€™s technical feasibility. In the past, Tino took care of the strategic repositioning of the BMW and MINI Financial Services brands and the implementation of a new CRM strategy as Head of Marketing Communications at BMW Financial Services. He has held different marketing positions within the BMW Group before. Previous to that, he was a New Media Unit Director, Consultant, Entrepreneur and Founder of two startups and has been awarded by the German Ministry of Economics.