As Enterprise Customer Careâ€™s social media strategist, Gina provides strategic direction for Best Buy and its family of brands in the online space. She engages directly with customers on Twitter (BestBuy_Gina), appears in Best Buy's bi-weekly videos, and writes â€œBest Living,â€ one of Best Buy's blogs. Gina leads a team of employees who are responsible for the day to day operations of customer-facing online communities across a variety of the Best Buy brands. Since the team is responsible for moderating nearly all of Best Buyâ€™s online customer-facing engagements, it endeavors to usher a consistent brand voice through all of these communities. For leading Best Buy into the new online realm, Gina and her team were honored with receiving the companyâ€™s highest honor: The Chairmanâ€™s Award. Gina has worked with online communication for over a decade and holds two graduate degrees, one in psychology and the other in IT.