GINA DEBOGOVICH

BESTBUY


GINA DEBOGOVICH

BESTBUY

As Enterprise Customer Care’s social media strategist, Gina provides strategic direction for Best Buy and its family of brands in the online space. She engages directly with customers on Twitter (BestBuy_Gina), appears in Best Buy's bi-weekly videos, and writes “Best Living,” one of Best Buy's blogs. Gina leads a team of employees who are responsible for the day to day operations of customer-facing online communities across a variety of the Best Buy brands. Since the team is responsible for moderating nearly all of Best Buy’s online customer-facing engagements, it endeavors to usher a consistent brand voice through all of these communities. For leading Best Buy into the new online realm, Gina and her team were honored with receiving the company’s highest honor: The Chairman’s Award. Gina has worked with online communication for over a decade and holds two graduate degrees, one in psychology and the other in IT.