JAMES MUSICK

GENENTECH (ROCHE)


JAMES MUSICK

GENENTECH (ROCHE)

James is currently the Director of Social Media & Web Communications at Genentech, where he applies his experience and skills to the task of leading corporations to build mobile, social, and interactive applications which provide strategic business value without sacrificing user experience and adoption.Musick is an interactive digital media strategist, focusing on the convergence of social and mobile technologies. His background includes a doctorate in neurophysiology (University of Washington), where creating computer models of neural behavior led to interest, and then a career, in software engineering and architecture in the fledgling social/knowledge management/collaboration software space. Musick complemented his enterprise software experience with work in corporate IT strategy and then as a strategy director for a digital agency.