Britta Schell is MTVâ€™s Director of Digital Strategic Insights. A millennial and digital native, Britta develops and implements innovative research methodologies to keep MTV fully immersed in millennial digital culture and emerging technology and behaviors. She also champions MTVâ€™s digital innovation and optimization of the brandâ€™s digital experience for the millennial audience. Prior to joining MTV, Britta worked on digital, brand and innovation insights and strategy as well as creative campaigns and a few launches for a diverse group of brands including Coca Cola, P&G, RIM BlackBerry, American Express, HBO, Virgin America, Agent Provocateur, Jawbone and eos beauty. Pro bono engagements have included innovative digital campaigns for the nonprofit Nanhi Kali, social media and brand consulting for NYC startups, and green beauty advocacy as an influencer on Twitter. Britta is a graduate of the George Washington University and is based in MTVâ€™s New York office.