LARS SILBERBAUER

LEGO


LARS SILBERBAUER

LEGO

Lars Silberbauer holds the position of Global Social Media Strategist at the LEGO Group and is responsible for driving the strategic development and implementation of all major social media initiatives for the LEGO brand. He comes from a background in digital and broadcast media from his previous position at the Danish Broadcast Corporation. Besides working on numerous social media projects and with digital media, Lars has been working as Creative Project Manager for the light projections at the new DR Concert House in DR Byen. The concert hall was built by the French architect Jean Nouvel who has created a world class venue where architecture and media are closely connected. Lars has a Masters degree in Digital Media from the University of Copenhagen and a HD degree in Strategy and Business Innovation from Copenhagen Business School. Twitter: http://twitter.com/#!/larssilberbauer