MARIA AMEZAGA

SHELL


MARIA AMEZAGA

SHELL

Maria Amezaga is a marketing professional with more than 15 years of experience maximizing in the energy, automotive and financial services industries, skilled in business-to-business and business-to-consumer marketing and multicultural advertising. Maria studied at the Universidad de Piura - Montemar Institute of Advertising and Design (Peru) where she majored in Advertising and Graphic Design. Maria also holds a degree in Visual Communications from The Art Institute of Houston. Maria joined Shell in 2007. Her first role at shell was as Marketing Manager for Shell Talent Acquisition, role in which she developed and implemented global marketing and media plans that support consistent brand positioning and achieve ROI goals. At the present, Maria is the Global Social Media Manager for Shell role in which she’s Responsible for overseeing the creation, management and development of the Company’s Social Media Strategy and Social Media team. Coordinating efforts with the internal Editorial, Marketing and PR teams and ensuring consistency in voice and cultivating an integrated digital program (holistic approach) and online brand. Responsibilities include delivery of engaging & successful social media and digital programs, as well as evangelising and promoting a social framework through training throughout the company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services Prior to joining Shell, Maria was a Creative Director for a multi-cultural advertising agency where she planned, developed, and launched direct marketing campaigns for clients such as Visa, Bank of America, Walmart, and Novartis. Maria has vast experience in automotive, finance and oil services industries working for Toyota, AIG and Weatherford respectively, where she developed corporate communications and marketing collateral for direct marketing campaigns, e-marketing, and B2B/B2C customer-retention initiatives. Maria and her husband Daniel have two children and live in the Houston area.