Jim Rosenberg (@jerotus) is the Head of Social Media at the World Bank, where he oversees global social media efforts, including crisis response, campaigns, governance, standards, and capacity building. Owned by 187 member countries, the World Bank is a vital source of financial and technical assistance to developing countries for investments in education, health, public administration, infrastructure, financial and private sector development, agriculture and environmental and natural resource management. Previously, Jim managed outreach for a global mobile phone banking program housed at the World Bank and supported by the UK Department for International Development (DFID) and the Bill & Melinda Gates Foundation. In this role he facilitated a culture of external engagement through media relations, blogging, social networking, and live events. He managed the teamâ€™s role in the GSMA Mobile Money Summits in 2008 (Cairo), 2009 (Barcelona) and 2010 (Rio de Janeiro), as well as at the Clinton Global Initiative (2008). He first joined the World Bank in 2004 as the Multimedia Editor for the South Asia region. Jim has nearly eight years of experience as a radio journalist. He has been a producer for Bob Edwards at XM Satellite Radio, and for four years was a local radio reporter at NPR affiliate WAMU-FM where he covered business and technology. Jim was also the lead reporter for WAMUâ€™s coverage of Sept. 11th, and its aftermath at the Pentagon. He contributed stories frequently to Marketplace, the public radio business program of record in the United States. His work was recognized with two New York Festivals Bronze WorldMedals, as well as a regional Associated Press award. Before joining WAMU, Jim was the radio producer for the Washington bureau of the Australian Broadcasting Corporation. Jim holds a masterâ€™s in Journalism with a focus on new media and broadcasting from Columbia University in New York, where he today serves as a member of the Alumni Board.