Martin Draeger had already discovered his considerable passion for the internet at 14.4 kbit / s. In the course of his engineering studies, he gained work experience as a project manager for web development which he then put to good use at today's BBDO Interactive One. In 2002, he established DSG â€“ Dialog Solutions Group â€“ an agency for the development, distribution and performance measurement of viral videos. Under his direction, the DSG team conceived successful campaigns for clients such as Obi, AEG, Philips, T-Online and Olympus. Meanwhile, he acquired knowledge and insights regarding filmmaking and direction. For the past 9 years, Martin Draeger has been thoroughly involved in the distribution of digital content on the social web. The evolution of the internet towards a sharing economy inspired him and his team to launch the social media platform "Shareifyoulike" in the spring of 2010. It was truly a fresh start, which has been rewarded with the distribution of around 200 campaigns to date. Martin Draeger has continously been head of Operations & Finance, as one of two managing directors in the rapidly growing business.