BjÃ¶rn Ognibeni was once titled â€žGermany's Mr. Web 2.0â€œ by the leading German ad industry publication â€žwerben & verkaufenâ€œ. His professional background includes over 15 years as a freelance consultant for numerous consulting companies, agencies and brands focusing on innovative communication techniques and technologies for marketing, branding or customer service. BjÃ¶rn holds a Masters Degree in Economics from the University of GÃ¶ttingen, Germany. During his time there, he was a fellow member of the research group â€žNew Mediaâ€œ at the Institute for Marketing and Commerce. In recent years BjÃ¶rn has been involved in many high-profile social media cases in Germany such as the â€žHorst SchlÃ¤mmer Blogâ€œ campaign for Volkswagen or the establishment of customer support channels on Twitter and Facebook for Deutsche Telekom and Deutsche Bahn. BjÃ¶rn is one of four founders of BuzzRank - the prime German provider for real time social media reporting since November 2011. Top clients include Comdirect, NestlÃ© and Volkswagen. BuzzRank offers detailed analytics about the most dynamic social media services, combined with a superior user experience. The integrated reporting system enables a continuous performance review across various channels providing consistent key performance indicators.