BJÖRN OGNIBENI

M2C CURATOR


BJÖRN OGNIBENI

M2C CURATOR

Björn Ognibeni was once titled „Germany's Mr. Web 2.0“ by the leading German ad industry publication „werben & verkaufen“. His professional background includes over 15 years as a freelance consultant for numerous consulting companies, agencies and brands focusing on innovative communication techniques and technologies for marketing, branding or customer service. Björn holds a Masters Degree in Economics from the University of Göttingen, Germany. During his time there, he was a fellow member of the research group „New Media“ at the Institute for Marketing and Commerce. In recent years Björn has been involved in many high-profile social media cases in Germany such as the „Horst Schlämmer Blog“ campaign for Volkswagen or the establishment of customer support channels on Twitter and Facebook for Deutsche Telekom and Deutsche Bahn. Björn is one of four founders of BuzzRank - the prime German provider for real time social media reporting since November 2011. Top clients include Comdirect, Nestlé and Volkswagen. BuzzRank offers detailed analytics about the most dynamic social media services, combined with a superior user experience. The integrated reporting system enables a continuous performance review across various channels providing consistent key performance indicators.