Adrian D. Parker leads Social, Mobile and Emerging Media for Intuit, a global leader in financial and business software. In this newly minted role, he directs the strategic vision for leveraging peer influence and tech innovation to improve customerâ€™s financial lives. Previously, Adrian served as Director of Social Media & Digital Strategy at RadioShack Corporation where his team was recognized across the industry for innovations in mobile marketing, social strategies & digital advertising. Adrianâ€™s pioneering work with Twitter, foursquare, Facebook, Apple and other tech platforms has been featured in case studies and books. He also serves as a multi-channel consumer advocate responsible for developing interactive programs that drive results across product marketing, customer support, public relations, e-commerce and employee recruitment.
He started his marketing career at Footaction USA and Foot Locker where he rose to increasing levels of responsibility, including advertising, online marketing and brand development. In 2006, Parker joined Liz Claiborne as Director of Marketing where he ran the specialty retail division in New York City, leading creative, marketing and digital. He later founded The Parker Marketing Group, a marketing communications firm providing Fortune 500 solutions to retailers and small businesses.
An award-winning brand strategist, Parker's agency and client side experience has also produced successful programs for ESPN, Nike, adidas, and Body Shop among others. In addition to keynote presentations at national universities and conferences, his insights appear regularly in media outlets such as Forbes, Wall Street Journal, AdAge, PC World, AdWeek, USA Today, eMarketer and numerous other publications.
In 2011 he accepted a Forrester Research Groundswell award as recognition for RadioShack's top-performing B2C digital campaigns. He has been honored by â€œBlack Enterpriseâ€ magazine, "The Network Journal" and INROADS for his bold marketing strategies that helped transform American business.
Adrian has an intense passion for empowering youth and entrepreneurs. He has mentored more than 30 Dallas area small business owners and volunteers for organizations such as Shelter The World, The Plan Fund, Project Enterprise and Jack and Jill. He and his wife Alisha are also active at The Hills Church in Fort Worth.