DAN BURKE

AUTONOMY


DAN BURKE

AUTONOMY

As the VP of Promote Technologies for Autonomy, Dan is responsible for providing subject matter expertise along our Promote category and how it relates to Meaning Based Marketing. Dan works with leading multi-channel regulated and non-regulated companies to help them better understand and act against social media business opportunities. Prior to Autonomy, Dan worked for Fidelity Investments within Personal and Workplace Investments. Dan delivered the first Web reporting metrics across online projects combining disparate metrics to create foundational knowledge of customer satisfaction and utilization. Further, he created a monthly Web Scorecard and Intranet site to drive internal awareness around Web metrics such as online engagement, online acquisition and optimal channel mix. Prior to Fidelity, Dan lead the online investment practice for Gomez, Inc. providing domain expertise within investments and insurance across functionality, usability and Web site performance; and consulted to leading discount and full service brokerages, mutual fund companies, insurance firms and high net-worth advisory firms on the delivery of Internet financial services.