Jacques is responsible for the â€œConsumer Insightâ€ department for the all group Oriflame Cosmetics worldwide. He is in charge of all developments in â€œqualitativeâ€ and â€œquantitativeâ€ research as well as driving the â€œFront End Innovationâ€ area. Jacques started at Oriflame Cosmetics in January 2003 and created from scratch the â€œConsumer Insightâ€ department. His main goal is to ensure Oriflame Cosmetics always follows a â€œConsumer centricâ€ approach. He progressively introduced different techniques to be closer to the Consumers and ensure the company develops innovations that resonate with them (like â€œethnographic researchâ€ or the use of a â€œprivate web-communityâ€) Previously Jacques worked for 15 years at Unilever Belgium in various Marketing & Sales positions, the last one being â€œHead of Consumer Insightâ€ for the Detergent & Cosmetics Divisions together with â€œDirect Marketingâ€ responsibilities.