JACQUES MATHIEU

ORIFLAME


JACQUES MATHIEU

ORIFLAME

Jacques is responsible for the “Consumer Insight” department for the all group Oriflame Cosmetics worldwide. He is in charge of all developments in “qualitative” and “quantitative” research as well as driving the “Front End Innovation” area. Jacques started at Oriflame Cosmetics in January 2003 and created from scratch the “Consumer Insight” department. His main goal is to ensure Oriflame Cosmetics always follows a “Consumer centric” approach. He progressively introduced different techniques to be closer to the Consumers and ensure the company develops innovations that resonate with them (like “ethnographic research” or the use of a “private web-community”) Previously Jacques worked for 15 years at Unilever Belgium in various Marketing & Sales positions, the last one being “Head of Consumer Insight” for the Detergent & Cosmetics Divisions together with “Direct Marketing” responsibilities.