Cordell Lawrence is the Global Community Manger for Jack Danielâ€™s Family of Brands (Jack Danielâ€™s Tennessee Whiskey, Jack Danielâ€™s Tennessee Honey, Gentleman Jack and Jack Danielâ€™s Single Barrel). In this role he has led the explosive growth of Jack Danielâ€™s into the top Three Brand Pages on Facebook in the Spirits/Wine category. He also was instrumental in the launch of Jack Danielâ€™s Tennessee Honey, which relied heavily on social media integration.
Lawrence joined Brown-Forman from Doe-Anderson, where he was an Account Manager, responsible for guiding communications initiatives as well as managing marketing, advertising, and brand campaigns. Lawrence has proven experience in both interactive marketing and consumer communications.
Lawrence received a B.A. in Business Administration (Marketing Emphasis) from Transylvania University and is a graduate of Trinity High School. He is a lifelong resident of Louisville, KY where he currently resides with his wife Corinne Vogel Lawrence.
For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Danielâ€™s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Danielâ€™s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Formanâ€™s brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.