CORDELL LAWRENCE

JACK DANIELS


CORDELL LAWRENCE

JACK DANIELS

Cordell Lawrence is the Global Community Manger for Jack Daniel’s Family of Brands (Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Gentleman Jack and Jack Daniel’s Single Barrel). In this role he has led the explosive growth of Jack Daniel’s into the top Three Brand Pages on Facebook in the Spirits/Wine category. He also was instrumental in the launch of Jack Daniel’s Tennessee Honey, which relied heavily on social media integration.

Lawrence joined Brown-Forman from Doe-Anderson, where he was an Account Manager, responsible for guiding communications initiatives as well as managing marketing, advertising, and brand campaigns. Lawrence has proven experience in both interactive marketing and consumer communications.

Lawrence received a B.A. in Business Administration (Marketing Emphasis) from Transylvania University and is a graduate of Trinity High School. He is a lifelong resident of Louisville, KY where he currently resides with his wife Corinne Vogel Lawrence.

For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.