ADAM EVERS

POLARIS


ADAM EVERS

POLARIS

Adam Evers is a digital marketing professional and expert in social media strategy. In just five years, Adam has rapidly become proficient in his field – a result of experience garnered from working with a broad range of businesses. These brands have included start-ups and niche media outlets through to national food outlets, including Famous Dave’s, and the world-leading, power-sports giant, Polaris.

As Social Media Marketer at Famous Dave’s, Adam was responsible for the Company’s entire digital asset portfolio. Working closely with company Founder, Dave Anderson, Adam project-managed the redesign for FamousDave.com – including tech elements, look-and-feel, online ordering and the mobile website. In addition, he launched and managed the entire social media strategy – which included social media training for the Company’s executives. The social media campaigns he managed were a huge success: while under his management Twitter followers grew by 20,000 and Facebook fans, an impressive, 100,000.

Now Interactive Marketing Communications Manager at sports brand Polaris, Adam’s role requires creation of social media strategy and specific campaigns tailored to the Company’s global markets. Projects have included a digital vision and CRM strategy for Polaris’ Australian subsidy and development of assets and content around the Dakar Rally – the world-famous off-road rally. For Dakar he developed digital strategy, a custom-built Facebook app and social media content which increased the fan base and significantly boosted engagement frequency across the key markets he worked closely with - Brazil, France, Peru and Spain.

Outside of work, Adam’s just as creative and ambitious, and even entrepreneurial too. Firstly, he set-up, and also manages, the digital marketing agency, The Last Cartel. This innovative young agency owns and runs several burgeoning website companies including: thesocialmediadistillery.com; startupstudent.com; eitheryoulikebaconoryourewrong.com and dreamjob.io.

Adam also manages Nemato, the up-and-coming electronic dance music producer, and reviews and spotlights electronic dance music for Drop of the Week – both of which fulfill his passion for this genre of music.

Adam studied at Bethel University and has, on occasion, returned to work alongside the faculty, sharing his broad expertise in marketing, social media -and even his knowledge as an entrepreneur - with pupils studying Business, Marketing and Entrepreneurship.