FELIX KROHN

Wolters Kluwer


FELIX KROHN

Wolters Kluwer

Felix joined Wolters Kluwer in 2011 as a Vice President Corporate Strategy, Pricing & BI.

In this role, Felix provides senior level leadership and project management expertise in creating and executing new opportunities to leverage pricing across the group's portfolio, working with the divisions to manage strategy, marketing & pricing projects and delivering on business & pricing optimization opportunities, synthesizing best practices. Part of WK's Corporate Strategy department, the Center of Pricing Excellence (COPE) performs key functions such as collecting and synthesizing business/marketing/pricing intelligence, overseeing exceptional discount practices, identifying pricing opportunities and leading cross-functional teams to capture them.

After a two year professional training in Deutsch-Suedamerikanische Bank AG, Felix studied business administration at the University of Hamburg and at the Deusto University in San Sebastian, Spain. He majored in international management and marketing and received his Diplom-Kaufmann degree (similar to a masters) in 1999.

Leaving university Felix joined Simon-Kucher & Partners (SKP), regarded as one of the leading consulting firms world-wide in the field of strategic pricing & pricing excellence. During his time at SKP, Felix worked out of the offices in Bonn and Munich and on a wide variety of consulting topics and industries. In 2008 he became the founder and Managing Director of SKP’s Madrid office and eventually elected a partner of the firm in 2009.

Felix is an author of numerous articles about strategies and pricing, and also deals with them in regular speaking assignments.