INNOCENTIVE (ELI LILLY SPIN-OFF)
Bonnie Kiesling is Vice President of Marketing at InnoCentive, Inc. In this role she is responsible for leading strategic brand building efforts, marketing communications and all aspects of product marketing. Previously, Bonnie served as Senior Category Director for Health at Yahoo!, where she was responsible for the strategic development and management of this market category. Prior to Yahoo! she handled the product management for several product lines at Pfizer including Zantac, Sudafed and Lubriderm where she was responsible for overall profit delivery, strategic positioning, long term vision, and marketing execution. Earlier, Bonnie worked in the Global Marketing Group at Polaroid. She holds a B.A. in Communications from the University of Massachusetts at Amherst and an M.B.A. from Northeastern University. Bonnie resides in Boston with her husband where they enjoys all the perks of city living.