KARIN TIMPONE

DISNEY


KARIN TIMPONE

DISNEY

Karin Timpone is Senior Vice President, Product Strategy and Marketing, for Disney/ABC Television Group’s Digital Media team. In this role, Karin is responsible for leading the creative marketing vision, strategy and initiatives for product strategy for Disney/ABC Television Group’s digital media team in partnership with digital product and platform leads and marketing heads across the television portfolio, working together to build brands and create new marketing models for the digital media future for the company’s content platforms such as video-on-demand, broadband, web-based and mobile platforms, as well as interactive television technologies. Prior to joining Disney/ABC Television Group in August 2008, Karin held senior leadership positions at Yahoo!, first as head of marketing for the media division, and then in corporate as head of consumer/customer innovation. While chief marketer for Yahoo! Media Group, she led all marketing for the portal’s extensive content operations, including entertainment (movies, television, games, music), news, finance, sports, lifestyles and health verticals, many in #1 positions in their category. Her role spanned online and product marketing, promotions, partnerships and creative services. Karin championed programming from the media division on the valuable front page, as well as cross-promotion across the company. She also developed new initiatives to support original productions as well as created a framework for external partnerships on the Yahoo! network. In her Innovation role, she conducted extensive research focusing on key audience segments, bridging editorial and sales, and then built applications and features to drive relevance and engagement.