Nils is the founder of the Brand Science Institute and organizer of the Marketing 2.0 Conference. His work on both sides of the research and marketing spheres seeks to bring innovation and novel thinking to brand management approaches and to find new communication- and business models for multinational brands.
These brands encompass Fortune 100 companies in various industries, ranging from consumer goods to health care services. And the mission is always clear. It is to make brands and products more desirable. Nils is Associate Editor for practicing marketers of the Association of Consumer Research and is a Committee Member of INFORMS, the international scientific society. Nils and his team also launched hatebook.org and different other experiments to analyze consumer behavior and directions in the Social Media Era. He received a PhD in Marketing and in Psychology from the University of Hamburg.