PAULINE ORES

IBM


PAULINE ORES

IBM

Pauline Ores leads IBM's social engagement strategy and innovation practice, focused on search, web analytics and social networks. Pauline's previous roles at IBM include marketing strategy for IBM's UNIX, server business and interactive strategy as part of IBM's corporate brand and design team. Pauline has been involved in social networks and community building for over fifteen years, developing an online business-to-business community for Apple Computer; a new community program for IBM UNIX professionals and most recently an 'unconference' for technical innovators in Beijing with O'Reilly and Institute for the Future.