KEVIN YEN

YOUTUBE


KEVIN YEN

YOUTUBE

As Director of Strategic Partnerships at YouTube, Kevin Yen (@KevinYen) leads the monetization and general performance of YouTube's content and distribution deals, as well as the marketing of the YouTube platform to the media industry. Kevin’s online video expertise spans revenue generation, advertising models, social media, and deal structuring. At YouTube, Kevin created the Four R's marketing framework of Revenue-Reach-Research-Rights, used by partners to develop their syndication strategies. He founded and chairs the company’s Video Advisory Board, consisting of its most innovative content producers. Prior to Google’s acquisition of YouTube in October, 2006, Kevin built and directed the partner management team for Google Video's ad-supported and paid download service. He also negotiated over $500 million in large-scale search and contextual advertising deals with Google's top partners, including AOL and InfoSpace. Before joining Google, Kevin held Senior Product Manager positions at Netscape and AOL. His work included helping transform the Netscape Navigator browser into the foundation of today's open source Mozilla Firefox. In addition, Kevin negotiated distribution deals with Sun Microsystems and Macromedia, and innovated advanced ad targeting methods. He pioneered marketing optimization systems at a startup, and programmed quantitative forecasting models for Apple, Hewlett Packard, and others. Kevin has been recognized as a Top 50 Digital Power executive by The Hollywood Reporter. He is a frequent industry speaker on internet business innovation, and you can follow @KevinYen on Twitter. He earned his BA in Applied Mathematics from UC Berkeley, MS in Engineering from Stanford, and MBA from the Haas School of Business at UC Berkeley.