BARAK LIBAI

TEL AVIV UNIVERSITY


BARAK LIBAI

TEL AVIV UNIVERSITY

Barak Libai is an Associate Professor of Marketing in the Recanati Graduate School of Business, Faculty of Management, Tel Aviv University. In 2006-2008 he was a Visiting Professor at the MIT Sloan School of Management. He has Ph.D. in Marketing from The University of North Carolina at Chapel Hill. Prof. Libai’s research deals much the economic value of customers’ word of mouth. Relevant questions he examines include how different is customer lifetime value when word of mouth is taken into account, what is the ROI of word of mouth programs and how advertising effectiveness measurement should take social effects into account. His current work centers on integrating social network data with agent based models to explore the social value of customers. His research on the economic consequences of customers' word of mouth have won prizes from the Journal of Service Research, The Marketing Science Institute, The American Marketing Association, the International Journal of Research in Marketing and ESOMAR. He teaches executive and MBA courses and consults on areas related to word of mouth marketing, customer relationship management and branding.