Paula Berg is the Manager of Emerging Media for Southwest Airlines, the nationâ€™s leading low â€“ fare air carrier and the largest domestic airline in terms of Customers carried. Over the last two years, Paula has managed and developed the Companyâ€™s corporate blog, â€œNuts About Southwest.â€ Since itsâ€™ launch in April 2006, â€œNutsâ€ has experienced tremendous success â€“ building a community for its loyal Customer base, serving as a virtual focus group, and influencing several business decisions. In 2007, â€œNutsâ€ was named Best Blog by PR News and has been recognized in major publications ranging from Wired Magazine to The Wall Street Journal. In addition to managing the Company blog, Paula leads Southwestâ€™s online communication and social media efforts. Prior to her work in social media, Paula was a spokesperson for the airline with emphasis on strategic communication, media relations, and reputation management. Paula also supervised on-location production for three seasons of Airline!, Southwestâ€™s reality series for the A&E Television Network, which filmed Southwestâ€™s daily operations in four cities. After brief stints selling beer on Phish tour and working for the Colorado and United States Senates, Paula woke up and smelled the jet fuel and began her career at Southwest Airlines in 2001. Paula is a graduate of the University of Colorado at Boulder where she earned a bachelors degree in communication and a minor in political science.