Founder and Managing Partner of Collective Bias, John was most recently responsible for Emerging Media at Walmart Stores, Inc. He also has 12+ years in consumer packaged goods marketing and has held brand marketing positions for Verbatim, Eastman Kodak Digital, Sara Lee, Newell Rubbermaid and Implus Footcare. His expertise lies in leveraging the intersection of shopper marketing and digital engagement. John has become a devoted student of community and social media. He holds an MBA in Marketing from Wake Forest University and lives in Fayetteville, AR with wife Mary Shannon and daughter Mary Catherine.