Hubert Frach takes charge of marketing at Lufthansa Passenger Airlines in Frankfurt since May 2008. At that post he is responsible for advertising and brand management, direct and sales marketing, customer analysis and market research, the Miles & More frequent flyer programme and Worldshop. Hubert Frach reports to Thierry Antinori, Member of the Lufthansa German Airlines Board, Marketing & Sales. Hubert Frach obtained a business management degree, specialising in corporate management and marketing, at the Free University in Berlin in 1998. In 2005, he acquired a Management MA at McGill University in Montreal, Canada. Hubert Frach joined Lufthansa as a commercial airline trainee in 1986. He was subsequently employed at diverse posts in marketing and sales at Euroberlin France in Berlin, in the Lufthansa marketing unit in Berlin and in Alliance marketing in Frankfurt. In 1999, he moved to Paris as General Manager Alliances & Market Strategy, where he was responsible for the Alliance and Cooperation interests of Lufthansa Area Management Europe West/South. Coordinating cooperation with Lufthansa partner carriers - Austrian Airlines, Spanair and Eurowings â€“ was among his principal activities. He additionally acted as brand coordinator of Star Alliance France and was a member of the Star Alliance Sales Strategy Group. In August 2001, Hubert Frach took over the position of Lufthansa General Manager Scandinavia, Finland and the Baltic States, based in Stockholm. In July 2005, he moved to southern Europe as Lufthansa General Sales Manager in Italy up to April 2008, based in Milan. (Italy is Lufthansaâ€™s biggest European market and, after the USA, the second largest worldwide.) Striving for new approaches to marketing he's the driving force behind the Lufthansa Social Media activities, like MySkyStatus.com which became quite well-known in the social media & travel community with its automatic posts of traveler's recent flight position to twitter and facebook.