THE COCA-COLA COMPANY
As the Group Director of Worldwide Interactive Marketing at The Coca-Cola Company, Michael is responsible for increasing the understanding, testing, adoption and effective use of Digital Marketing and Emerging Media amongst its marketers throughout the world. Prior to working for The Coca-Cola Company, he worked with Johnson & Johnson in various Sales and Marketing roles primarily focused on eCommerce and Interactive Marketing development for nine years. There, he led their iMarketing Center of Excellence and focused on developing an incoming pipeline of emerging media opportunities and on creating a community for marketers to test, learn and share experiences. Before that, Michael spent five years each with Beiersdorf Inc. and SmithKline Beecham in consumer product sales management positions focused on accounts such as Wal-Mart, Walgreens, CVS, AHOLD, COSCO and many others. Michael received his BA from The College of New Jersey and his MBA in the Management of Technology from New Jersey Institute of Technology.