Michael considers himself a student of social media and community building. He has worked for major brands in Silicon Valley (HP, Yahoo! and Intel) and was instrumental in driving social media programs and campaigns emphasizing authenticity and long-term relationship building. He believes that marketing can be evil at times; but if done right, it can drive customer loyalty and brand advocacy. He believes that marketers need to spend more time listening and less time talking. He believes that consumers are real people with real passions; and donâ€™t like to be referred to as segments or target audiences. He is confident that if brands love their customers theyâ€™ll love them back and tell others about it. He is on the Interim Board of Directors for the Social Media Club; and an advisor for Izea. He also founded Silicon Valley Tweetup and currently serves as a Social Media Strategist for Intel. You can find him roaming the Twitterverse or Facebook at just about all hours of the night.